I was asked to create a brand identity for a corporate team-building company. The goal was to create a fun & unique logo along with a new branding strategy for the team.

I began the project by making sure I understood what the new look and feel of the brand should be. I spent time collecting inspiration and creating mood boards for the client to review.

After the client indicated which brand direction they preferred (funky artist), I began exploring the logo and other branded elements. I created sketches to share with the client and then refined those sketches digitally.

After we narrowed in on the final logotype direction, I pulled it all together into a brand book to share with the client and their team.

Overall, it was a super fun project to work on and I was excited to see it all come together.