I was brought on to build the website for Cassie Chang. The goal was to build a website to promote her opera singing and activism while highlighting her culture and what makes her unique. She wanted the brand to feel classy, feminine, and formal yet approachable.
Early branding concepts
Process
I worked end to end on the project from creating branding, drafting low-fidelity wireframes, making high-fidelity mock-ups, and building the fully function web and mobile site on Squarespace. I also collaborated with illustrator Katie Li to create illustrations for the website that showcased Cassie's Chinese culture.