Background

I was brought on to build the website for Cassie Chang. The goal was to build a website to promote her opera singing and activism while highlighting her culture and what makes her unique. She wanted the brand to feel classy, feminine, and formal yet approachable.

Process

I worked end to end on the project from creating branding, drafting low-fidelity wireframes, making high-fidelity mock-ups, and building the fully function web and mobile site on Squarespace. I also collaborated with illustrator Katie Li to create illustrations for the website that showcased Cassie's Chinese culture.