Startup branding + web design

Clara MacDonell

Brand Designer
Illustrator
Animator
Adobe After Effects
Adobe Illustrator
CSS
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Background

I was brought on to help bring Bark, a bar + dog park concept to life. I worked on the branding and marketing for this new business venture as well as helping to build the website, pitch deck, and business plan.

Process

As the sole designer, I created the logo for the brand which was used for both digital marketing and physical products. I also created an illustration library which I also used to create animations that helped explain the concept of the startup.

Illustrations I created for the website
Illustrations I created for the website

Logo being used on dog bandanas
Logo being used on dog bandanas

Branding being used on a photo backdrop from an event the brand hosted
Branding being used on a photo backdrop from an event the brand hosted

Overall, this was a very fun and challenging project to work on and it taught me about what it takes to build a business from the ground up.

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