Background

The project involved collaborating on developing the brand and packaging for a conversational card game. I closely partnered with the client to determine the functionality of the physical deck and the desired brand identity.

Process

I began the project by creating a prototype of the physical card deck to ensure we understood how the game would function. After that, I focused on developing the branding. I explored several directions for the brand and discussed them with the client. Once we reached an agreement, I worked on creating logos and branding for the game cards.

Refining

The client preferred the vaporwave version of the randing so we narrowed in on how we wanted the branding to look with that direction in mind.

Finalizing

After exploring a few versions, we landed on this design inspired by old cassette tape brands.

I was very proud to create this game and hope you enjoy it as well! Get yours

here