Flippy's diner

Clara MacDonell

Brand Designer
Illustrator
Logo Designer
Adobe Illustrator
Procreate

Logo and branding design for a diner-themed baby shower hosted by an event planner client.

Background

I worked with the client to create a logo for their event planning business. The theme of the event was an old-school diner for a client's baby shower. The goal was to create a playful and cute logo that they could use on the menus and event flyers.

Moodboard from the client
Moodboard from the client

Process

I kicked off the design process by sketching some early concepts. After sharing with the client and getting their feedback, we aligned on a direction and I moved to the computer. I created a few different concepts and then got the final feedback before exporting everything for the client.

My initial sketches
My initial sketches
My digital drawings
My digital drawings

Client photos from the event
Client photos from the event

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