EmpoweredSTEM Kajabi Growth and Marketing Support

Client: EmpoweredSTEM (Founder: Dr. Graeme Matthews) Platform: Kajabi Timeline: Ongoing since 2021 Services: Website Design, Copywriting, Landing Pages, Email Marketing, Blog Management, Kajabi Support

EmpoweredSTEM’s founder, Dr. Graeme Matthews, first reached out to me in 2021 through my Kajabi Expert profile. At the time, he was in the early stages of launching his educational brand and needed a professional website to represent EmpoweredSTEM’s mission — helping A-Level students reach academic excellence through neuroscience-based study strategies.

He was looking for someone who understood both Kajabi’s technical side and strategic marketing, so he could focus on developing his programs while trusting that the online side of the business was taken care of.

That’s how our collaboration began — with a complete Kajabi setup that laid the foundation for EmpoweredSTEM’s online presence.

By 2024, EmpoweredSTEM had grown significantly. The business was now reaching families across the UK and UAE, with multiple high-ticket programs and an expanding audience of parents and students.

But with growth came new challenges:

The existing copy and pages no longer reflected the brand’s evolution or authority.

The website needed to convert more visitors into leads and clearly explain the unique EmpoweredSTEM approach.

The team wanted to run consistent marketing campaigns — including email sequences, blogs, and content — but needed help managing it all in a cohesive, strategic way.

Dr. Matthews reached out again, ready for a complete content and Kajabi refresh that matched the scale of his growing brand.

We mapped out a long-term collaboration that combined strategy, design, and marketing execution — all under one roof.

Here’s what I delivered:

Website Copy Refresh I rewrote all the core website copy to sound more confident, educational, and parent-focused — positioning EmpoweredSTEM as the trusted choice for long-term academic transformation.

New Landing Pages I designed and built a range of new landing pages in Kajabi for programs, webinars, and lead magnets — each optimised for conversion and aligned with the brand’s growing authority.

Ongoing Kajabi Support I handle all Kajabi updates, from automations and funnels to on-demand content and layout improvements. This ensures every page runs smoothly and looks polished at all times.

Monthly Email Marketing & Blog Management Every month, I create and build EmpoweredSTEM’s email campaigns and blog posts, making sure each piece of content supports current promotions, nurtures leads, and strengthens SEO.

Copy Maintenance & Optimisation As the brand continues to grow, I regularly review and refine the site’s copy to ensure it reflects new offers, campaigns, and strategic directions.

Working with Graeme has been an ongoing partnership built on trust and clear communication. Because I understand his brand voice and Kajabi setup inside out, he can focus on teaching and leading his team — while I ensure everything behind the scenes runs seamlessly.

Our collaboration is very fluid: I handle strategy, design, and tech execution, while he focuses on the educational vision. This balance allows EmpoweredSTEM to operate like a professional, high-performing online business without needing an in-house marketing team.

Since updating EmpoweredSTEM’s website and marketing systems, the brand has seen:

Clearer communication with parents and students, leading to higher engagement and trust.

Improved lead conversions through strategically written landing pages and consistent email campaigns.

A cohesive Kajabi setup that saves time, simplifies tech, and allows for quick campaign launches.

A growing online presence through SEO-friendly blogs and updated copy that keeps the brand fresh and relevant.

What started as a single website build has evolved into a long-term partnership — one that supports EmpoweredSTEM’s continued growth and impact in the education space.

As EmpoweredSTEM scaled, Graeme realised he needed more than a one-time setup — he needed a Kajabi expert who could grow with his business. Someone who could bridge the gap between marketing strategy, copywriting, and technical execution.

By partnering with me, he has ongoing support for every part of his digital marketing ecosystem — from fresh copy to backend automation — allowing him to focus on what he does best: transforming how students learn.

Example of one of our high converting sales page, written and designed by me: