Modern Red Tent — Brand Identity for a Women’s Wellness Brand by Jana NeumannModern Red Tent — Brand Identity for a Women’s Wellness Brand by Jana Neumann
Modern Red Tent — Brand Identity for a Women’s Wellness Brand
Modern Red Tent — Brand Identity for a Women’s Wellness Brand
Brand Identity · Art Direction · Visual System
Modern Red Tent is a women’s wellness brand centered around transformation, connection, trust and empowerment, supporting women through different phases of life, including the transition into motherhood.
The visual identity reflects a sense of grounding, openness and emotional depth, exploring a more contemporary expression of feminine energy. Balancing softness with clarity and intuition with structure, it forms a refined and intentional visual language.
Inspired by nature, shelter and cyclical transformation, the brand combines warm, earthy tones with organic forms, resulting in a cohesive identity that translates seamlessly across digital and printed touchpoints.
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Posted Aug 31, 2023
A warm, grounded brand identity exploring connection, softness and feminine strength.