VBRNT is a German tattoo ink brand focused on creating a healthier, more conscious alternative within the industry.

I developed a refined visual identity, packaging design and digital presence designed to elevate the perception of tattoo ink — moving away from the expected and towards a more minimal, contemporary aesthetic.

The tattoo industry is visually dominated by bold, traditional and often aggressive design languages.

The challenge was to create a brand that still feels authentic to the culture — while introducing a cleaner, more elevated and modern aesthetic that appeals to a new generation of artists and clients.

The final identity positions VBRNT as a more refined and forward-thinking alternative within the tattoo industry, creating a cohesive visual system that translates seamlessly across packaging, digital platforms and social content.