UI/UX Redesign for BYOB Sports Mobile App by Julia RakitinaUI/UX Redesign for BYOB Sports Mobile App by Julia Rakitina

UI/UX Redesign for BYOB Sports Mobile App

Julia Rakitina

Julia Rakitina

Overview

BYOB Sports is a social tennis platform built around community and connection, helping players find matches, discover events, meet other players, and participate in their local tennis scene.
I transformed an early functional product into a more refined, intuitive, and premium mobile experience. The work focused on strengthening the visual identity while simplifying the core user journeys that drive discovery, participation, and player-to-player connection.

Challenges

Transforming an early functional interface into a cohesive, production-ready mobile experience.
Simplifying multiple social and sporting workflows without making the product feel overly complex.
Making match and player discovery fast and intuitive for users with different goals and experience levels.
Creating a visual language that felt premium and modern while remaining approachable and community-driven.
Maintaining consistency across onboarding, events, discovery, profiles, and other interconnected experiences.

Key Points

End-to-end mobile UI/UX refinement
Social-first product experience
Onboarding flow optimization
Match and player discovery
Community and event experiences
Visual language and UI consistency
Interaction and usability improvements
Mobile-first component design
Figma design and prototyping

Tasks

Audited the existing mobile experience to identify usability, hierarchy, and visual consistency issues.
Refined the overall interface and established a cohesive visual language across the application.
Redesigned onboarding to create a clearer and more welcoming entry into the BYOB community.
Improved match discovery flows, making it easier for players to find opportunities to play.
Designed and refined event discovery and participation experiences around local tennis activity.
Improved player-focused interactions to make finding and connecting with tennis partners feel natural.
Established clearer information hierarchy, navigation patterns, spacing, typography, and reusable UI conventions.
Designed interactions around reducing friction between discovery, connection, and real-world participation.
Created polished mobile screens and prototypes in Figma, maintaining consistency throughout the product.

Impact

The redesign elevated BYOB from an early functional product into a more polished and cohesive social sports experience, with the interface better reflecting the community-driven nature of the platform.
By simplifying core journeys and establishing a consistent design language, the experience makes it easier for players to discover matches, join events, connect with other players, and participate in their local tennis community, while giving BYOB a stronger foundation for future product growth.
Like this project

Posted Aug 19, 2026

Redesigned BYOB Sports into a polished, social-first tennis experience that makes discovering players, matches, and community events effortless.

Likes

2

Views

1

Timeline

Aug 27, 2025 - Sep 10, 2025

Clients

BYOB