Beauty Weeks Campaign | Video Edit & Motion Design by Julia RakitinaBeauty Weeks Campaign | Video Edit & Motion Design by Julia Rakitina

Beauty Weeks Campaign | Video Edit & Motion Design

Julia Rakitina

Julia Rakitina

What I Delivered

Hero campaign video editing for Social Media & Television
Fast-paced footage selection focused on expressive, visually strong beauty moments
Dynamic compositions using split screens, framing, and layered imagery
Custom transitions designed around movement within the footage
Motion graphics and visual assets following Falabella’s brand guidelines
Typography and graphic animation integrated directly into the edit
Multi-format adaptations for different campaign placements
Post-production coordination with the sound professional and colorist
Final delivery completed within the campaign’s three-day turnaround
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Posted Jun 8, 2026

Edited Falabella’s Beauty Weeks campaign for TV and social, combining fashion-led pacing, bold motion, and dynamic multi-format storytelling.