Created a collection of AI-assisted performance ads across multiple product categories, each requiring its own audience, visual language, creator, and selling strategy.
The creative idea was not simply to generate AI footage, but to build a flexible production system where products could be placed into different scenarios without traditional shoots.
Directed everything from concepts and hooks to AI characters, product integration, pacing, messaging, and CTAs.
Produced multiple concepts for individual brands, allowing the same product to be explored through different creators, markets, and advertising angles.
Challenges
Make AI-generated advertising feel believable enough to function naturally inside a social feed.
Preserve important product details when generating fashion, accessories, packaging, and collectibles.
Adapt the creative language for completely different categories without falling into a repetitive AI-ad aesthetic.
Maintain visual consistency between AI avatars, products, environments, and sequential shots.
Show product benefits visually instead of relying entirely on advertising claims.
What I Delivered
Gaming accessory unboxings using diverse AI creators tailored toward different audiences and regions
Fashion try-ons placing real client products onto custom AI influencers
Drinkware testimonials demonstrating portability, heat retention, durability, and leak resistance
Activewear demonstrations moving from unboxing and fabric detail to full outfit and squat-test product proof
Beauty transformations built around visual before-to-after storytelling with minimal copy
Collectible card openings with close attention to small product and artwork details