Big Smoke Burger – Toronto

Client: Big Smoke Burger (Toronto) Role: Graphic Designer

As Big Smoke Burger expanded to a new Toronto location, our team developed a social media campaign to enhance brand visibility and connect with the local audience. Through vibrant and engaging visuals, we emphasized the restaurant’s fresh ingredients and friendly service, positioning it as a go-to spot for young adults.

The challenge was to craft compelling digital content within a tight timeframe, ensuring that the brand’s personality resonated with its target market. Our solution involved a modern yet fun aesthetic, designed to highlight the quality and warmth of Big Smoke Burger’s customer experience.

Once the primary campaign was completed, we proposed additional branding materials such as loyalty cards and letterheads to further enhance customer engagement.

The creative process began with brainstorming visual strategies that aligned with the brand’s strengths. After research, we identified freshness,hospitality and variety of burger options as key differentiators, leading to a design approach that reflected these qualities. For so we created two campaigns: Fresh Product always & Because eating is fun!

Adobe Photoshop – Digital design and image refinement

Illustration – Custom graphics for social media content

Adobe After Effects – Animation for promotional videos

The campaign successfully captured the brand’s essence and helped establish a recognizable presence in the Toronto market. While no formal metrics were collected, the initiative strengthened customer engagement and brand awareness.

Beyond design execution, this project expanded my understanding of social media management, thanks to the expertise of my teammates. It also reinforced the importance of going beyond what’s expected—proactively suggesting additional branding materials allowed us to add more value and build stronger client relationships.

Feedback from my boss on our work together during this project

Let's connect and create something amazing together! lucy.graphicdesign99@gmail.com​​​​