To kick off the project, I gathered all relevant campaign messaging and visual requirements from the client. I then researched the target audience to better understand the tone and style that would resonate with potential applicants. With that insight, I began sketching initial concepts on paper before transitioning to digital drafts. Throughout the design phase, I focused on clarity, adaptability, and brand consistency across formats. I presented multiple layout options to the client, refining the visuals based on feedback until we landed on a cohesive set of assets ready for both print and digital use.