MPN Capital Markets Recruitment Campaign Design

Client: MPN Capital Markets

Role: Graphic Designer

A multi-format branding campaign designed to support MPN Capital Markets’ recruitment efforts during a Job Fair. This project includes flyers, cover banners, and roll-up designs tailored for both print and digital platforms.

The goal was to create compelling visuals that attract goal-oriented, self-motivated candidates. One challenge was the limited availability of usable photos, which required creative editing and adaptation to maintain a professional and cohesive look.

To kick off the project, I gathered all relevant campaign messaging and visual requirements from the client. I then researched the target audience to better understand the tone and style that would resonate with potential applicants. With that insight, I began sketching initial concepts on paper before transitioning to digital drafts. Throughout the design phase, I focused on clarity, adaptability, and brand consistency across formats. I presented multiple layout options to the client, refining the visuals based on feedback until we landed on a cohesive set of assets ready for both print and digital use.

Adobe Photoshop and Illustrator were used for photo editing, layout design, and branding consistency across formats.

The final assets were used in print, social media, and on-site displays, contributing to a strong visual presence for MPN’s recruitment campaign. The designs emphasized clarity, motivation, and brand alignment.

This project reinforced the importance of adaptability — both in design dimensions and creative problem-solving. Working with limited resources taught me to be resourceful and to always prepare assets for multi-platform use.