CamPlan is a mobile app that acts as both a floor scanner and AI interior designer using LiDAR and augmented reality.

I decided to do an unsolicited, concept redesign for them after noticing several major design issues and flaws within their design. CamPlan itself is very cool, but the landing page simply doesn’t represent how great it is.

The original design had the following issues:

The hero section is practically empty. Empty in terms of engaging content that lets the visitor know where they are. It only says “CamPlan”. First-time visitors would most likely click off.

Too much wasted space. The majority of sections contain only brief, vague sentences as to what CamPlan exactly is.

Benefit-oriented content is hidden. Most of the content that visitors would care about (i.e. benefits, specific features, etc.) are placed all the way at the bottom of the page. Most visitors might not even make it to the bottom.

Performed in-depth research on not just the benefits + features of the CamPlan product itself, but also for competitors just to identify what could position CamPlan to be the superior product.

I made a list and annotated everything that I felt was wrong with the current design.

This included points/choices that would confuse visitors and halt conversions overall.

Went section-by-section in drafting a newer, more conversion-oriented version.

Once the design was polished, I went through and added in copywriting that I felt would captivate and entice visitors towards installing the app.

Attention-Grabbing Hero Section: The newly designed hero section provided more clarity, specificity, and a benefit-oriented description as to what CamPlan is and how users could benefit from it.

Top Benefits Overview Section: I added a section that gave a high-level overview of the top 3 benefits/features of CamPlan that visitors would find relevant to their needs, wants, and/or pains. These were accompanied by visuals.

Custom Visuals: I designed some custom visuals in Figma to emphasize the app’s helpful + innovative UI.

Upon completion of the final design, I shared a comparison with the original version on social media. A few of my design peers chimed in and agreed that my version was not only more aesthetically pleasing, but more likely to draw more users to the app.