My Role

Solo UI Designer | Brand Designer

Timeline

4 months

Tabby is a new startup that is changing the way people book holidays and trips together. The holiday booking process is streamlined, by making it more easy, convenient, and inclusive for everyone!

By creating an innovative product that consolidates transportation, hotel deals, dining options, and local activities into a single app. This approach not only simplifies planning but also enables effortless sharing with friends and user groups.

User Interface

My role involved working closely with the startup skateholders, marketing and development team, to make sure the user interface would be simple, easy to use, with a strong branding identity. I improved the design system, and created multiple screens to be developed in house.

Here are some examples of the main screens of the app:

Branding Identity

After working on 2 week sprint strategy that included target audience research, competitor's analysis, and creative direction workshops with the company's skateholders, I have created this visual direction for tabby.

The brand values convenience and collaboration at its core, leveraging technology and AI to enhance one of life's greatest sources of joy: travel and shared experiences with loved ones.

This visual direction is Energetic, innovative, and simple.

Conveying its simplicity and minimalism, but adding fun graphic elements and colors that make it more appealing to the younger generations.