Designing for a premium, family-owned

Designing for a premium, family-owned brand from Central America carries a different kind of responsibility 🌿

When heritage is real and passed down through generations, the identity can’t feel decorative. It has to feel authentic. With Bahtana, my role was to create a brand identity that preserves tradition while positioning it confidently in a contemporary luxury space.

I hope you like it. I’m proud to be part of this brand’s story 🤎