Despite strong adoption potential, TREKK’s earlier product experience revealed gaps in usability, scalability, and community engagement. Riders faced friction in discovering, unlocking, and paying for scooters, while operators struggled with limited visibility into fleet performance. These challenges created inefficiencies, hindered adoption, and diluted the brand’s promise of delivering a seamless, sustainable mobility solution — necessitating a comprehensive redesign to align the platform with user expectations and operational goals.