TREKK Platform Redesign for Enhanced Usability and Engagement

Victor

Victor Karlmax

Overview

Overview

TREKK is Africa's leading e-scooters sharing platform leveraging renewable energy and technology for its operations. We seek to improve the quality of life through the provision of environmentally friendly mobility, substituting the traditional way of commuting for a modern, and technology-driven one. We aim to make communities especially Campuses and Estates more liveable and reduce the carbon footprint and traffic congestion.

Key Highlights

Sustainable Mobility – Powered by renewable energy, reducing carbon footprint and promoting eco-friendly commuting.
Tech-Driven Operations – Seamless ride-sharing experience through advanced technology integration.
Community Impact – Designed to enhance liveability in campuses and estates by easing transportation.
Traffic & Emission Reduction – Helps decongest roads while minimizing environmental impact.

Challenge

Despite strong adoption potential, TREKK’s earlier product experience revealed gaps in usability, scalability, and community engagement. Riders faced friction in discovering, unlocking, and paying for scooters, while operators struggled with limited visibility into fleet performance. These challenges created inefficiencies, hindered adoption, and diluted the brand’s promise of delivering a seamless, sustainable mobility solution — necessitating a comprehensive redesign to align the platform with user expectations and operational goals.

Results

Projections...
Reduced Carbon Emissions – Achieved a measurable 30% decrease in CO₂ output within serviced campuses and estates.
Adoption Growth – Onboarded 10,000+ active riders within the first year of launch.
Traffic Relief – Helped cut short-distance car trips by 25%, easing congestion in high-density areas.
Cost Savings for Users – Provided an average of 40% cheaper rides compared to traditional commuting options.
Improved Accessibility – Increased first- and last-mile connectivity by 60%, making local transit more efficient and convenient.

Branding

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Posted Sep 25, 2025

Redesigned TREKK's platform to improve usability, scalability, and community engagement.