Flippay App Redesign for Enhanced User Experience

Client Name: Flippay

Industry: Fintech + Digital Assets + E-commerce

This case study showcases my redesign of Flippay’s mobile and web applications, focused on reducing churn and improving user experience. By simplifying key flows — including cutting the card-selling process down to just 3 easy steps — I created a more intuitive, user-friendly interface. The results: a 30% reduction in churn, a 35% increase in trades, and a 40% rise in completed transactions, all driven by a smoother, faster, and more engaging experience.

Objective:

Redesign Flippay’s products (mobile + web app + Company site) to reflect its mission of simplifying gift card trading, building trust, and empowering users to unlock value from their digital assets.

Scope:

Figma redesign, Design system, Brand Continuity and HQ Landing Site.

Duration:

8 weeks

Cluttered and inconsistent interface: Previous UI lacked clear hierarchy, leading to confusion. Usability testing revealed that 3 out of 5 participants struggled to find key features without guidance.

Low engagement with core features: Analytics showed that only about 30% of active users initiated trades, even though trading was the platform’s primary function.

Inefficient trading process: The gift card selling flow took 5–6 steps on average, resulting in a 35% drop-off rate before completion.

Ineffective admin dashboard: Admins reported that routine tasks like verifying trades or resolving disputes took 30–40% longer than expected, slowing down platform management and customer support.

Clean, modern visuals emphasizing accessibility and innovation.

Engaging micro-interactions to demystify the onboarding process and transactions.

A hero section with bold, clear messaging about Flippay’s mission.

Made the file Dev ready.

Was available to the Devs throughout the implementation and testing phase.

Gave detailed explanations to each new idea.