Brand positioning | Cultural media

I developed the brand positioning for the local online media that was based on the market research and client's briefing.

The task was to develop a brand identity for a new regional cultural media outlet, grounded in the city’s identity.

I centered the branding around the Dnipro River – one of the key symbols of the city. As the media sought to position itself as an underground platform offering unique content, I proposed the name “ІНШОПЛИН” – a Ukrainian neologism that conveys the idea of something flowing in a distinctive, unconventional manner. This concept was seamlessly integrated into the brand’s visual identity, with the river as a central motif.

My role was to craft a compelling brand positioning that was based on the market research and client's briefing.

The work involved:

- naming, slogan, descriptor

- concept and narrative

- promotional messages

- vision and values

- tone of voice

- social media launch plan

Below are excerpts from the media launch presentation, translated from Ukrainian. As the client asked, the text had to be straightforward and ambitious.

@inshoplyn.media