Brand Identity Designer | Portfolio Website by Shammas AnwerBrand Identity Designer | Portfolio Website by Shammas Anwer
Built with Framer

Brand Identity Designer | Portfolio Website

Shammas Anwer

Shammas Anwer

1 collaborator

Overview Videp

Shamshad Portfolio Website:

Designed and developed a high-performance personal portfolio website using Framer, featuring smooth animations, CMS-driven projects, and a clean modern layout focused on branding and visual identity work.

Overview

This project involved designing and developing a personal portfolio website for a brand designer to showcase branding, identity, and packaging projects in a clean, modern, and high-impact format.
The goal was to create a portfolio that feels premium, minimal, and highly visual, while keeping performance fast and navigation simple.
The website was built in Framer with custom layouts, hover interactions, CMS-powered projects, and optimized media to support a large number of images and videos.
🔗 Live website:

Goal

Create a premium designer portfolio
Showcase multiple branding projects
Support many images, GIFs, and videos
Keep performance fast
Make layout feel modern & minimal
Easy to update with CMS
Hero Section
Hero Section

My Role

UI Layout design
Framer development
CMS setup
Animation & interactions
Image / video optimization
Responsive design
Performance optimization
Portfolio

Process:

1. Layout Planning

We planned the website structure:
Hero section
Featured projects
Portfolio grid
Case study pages
Testimonials
Experience section
Contact / CTA
Focus was on strong typography + large visuals.
About
About

2. Visual Style

We used:
Dark minimal theme
Large typography
Clean spacing
Smooth hover effects
High-quality mockups
The goal was to make the portfolio feel like a design studio website, not a template.
Experience

3. CMS Portfolio System

The website contains many projects, so we created a CMS structure for:
Project name
Category
Client
Duration
Location
Description
Images
GIFs / videos
This allows easy future updates.
Featured projects
Featured projects

4. Case Study Pages

Each project page supports:
Multiple images
GIF animations
Mockups
Brand guidelines
Packaging shots
Logo presentations
This makes the portfolio look more professional and detailed.
Services
Services

5. Animations & Interactions

Added:
Hover image change
Scroll animations
Smooth transitions
Staggered text effects
Animated hero
These make the site feel modern without slowing performance.
Testimonials
Testimonials

6. Performance Optimization

Since the site has many images, we optimized:
Image sizes
Video formats
Lazy loading
Layout structure
Result → smooth loading even with heavy content.
Projects Showcase
Projects Showcase

Challenges

Large number of images per project
Keeping performance fast
Matching designer aesthetic
Building reusable CMS structure
Making animations smooth but lightweight
FAQ's
FAQ's

Result

Clean premium portfolio
Fast loading
Easy to update
Supports many projects
Professional presentation
This website is now used as the main portfolio for client work.
Footer
Footer
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Posted Mar 10, 2026

Portfolio of a brand identity and visual designer specializing in logo design, brand systems, and strategic visual direction for modern businesses.

Likes

1

Views

2

Timeline

Feb 24, 2026 - Mar 4, 2026

Collaborators