Conversion-Focused Landing Page Redesign for Jadewell

Jadewell reached out because their landing page wasn’t doing what it was supposed to do. Traffic was coming in, but users weren’t converting. The page lacked clarity, the message felt scattered, and there was no strong flow guiding visitors toward action.

The goal of this project was to redesign the landing page with one clear focus: improve conversions by simplifying the experience and making the value immediately obvious.

The original landing page had a few key issues holding it back. The hero section didn’t clearly communicate the product’s value, the content hierarchy was weak, and calls-to-action were easy to miss. While the design wasn’t “bad,” it wasn’t working hard enough to support user decision-making.

I started by breaking down the user journey and restructuring the page in Figma. The focus was on clarity first, visuals second.

Key improvements included:

A stronger above-the-fold message that clearly explains what Jadewell offers

A more intentional content flow that answers user questions step by step

Clear, well-placed CTAs that feel natural rather than pushy

Improved spacing, typography, and visual consistency for better readability

After finalizing the layout, I rebuilt the page in Framer and refined responsiveness and interactions to ensure the experience felt smooth across all devices.

The redesigned landing page is clearer, more focused, and built to convert.

Users can now quickly understand the product, move through the page without friction, and reach conversion points with confidence. The final result is a landing page that supports Jadewell’s goals while delivering a clean, professional user experience.

This project highlights how a thoughtful, conversion-first redesign can make a meaningful impact without overcomplicating the design.

Web Design · Figma · Framer · Conversion-Focused UX