Jadewell was running paid ads to their Chronic Pain condition page, but the landing page was converting under 1%. The goal was to redesign and optimize the page to better support paid traffic, improve clarity, and increase consultation sign-ups.
I was brought in to redesign the page with a conversion-first approach, focusing on messaging, structure, trust signals, and performance, then rebuild it cleanly in Framer.
Hero Section
The Challenge
The original landing page had several issues impacting conversions:
Text-heavy layout with weak visual hierarchy
Unclear above-the-fold value proposition
CTAs that didn’t stand out or guide user flow
Too much information presented too early
Limited trust and credibility emphasis for healthcare visitors
Page structure felt more informational than conversion-focused
For paid traffic, this resulted in high friction and low sign-up rates.
Results Section
The Solution
I approached this as a Figma → Framer conversion optimization project, allowing us to first solve the strategy and UX before touching development.
Key improvements included:
A clear, benefit-driven hero section with a strong primary CTA
Simplified content flow designed specifically for ad traffic
Improved visual hierarchy, spacing, and scannability
Strategic CTA placement without overwhelming users