Built with Framer
The WOM Challenge Framer Website Design
Shammas Anwer
The WOM Challenge - Framer Website Design
Project Overview
thewomchallenge.com is the Middle East's first women's duo endurance challenge a movement empowering women through sport, storytelling, and solidarity. The client had a bold vision but no digital presence. Their previous setup lacked a conversion-focused website, clear brand storytelling, and a platform capable of handling multiple events, a training program, and community features. These gaps directly impacted registrations and brand credibility in a competitive Dubai wellness market.
Client's Vision
The client needed a website built from scratch that reflected the WOM brand's high-energy, empowering identity while guiding every visitor toward one action: joining the challenge. The site also needed to spotlight a milestone event the October 2025 Pink Edition, a breast cancer awareness race in Dubai with emotional depth and a clear call to action
Solution Provided
Full Build in Framer
Designed and developed a bold, multi-section landing page in Framer, purpose-built for conversion and community engagement.
Structured 9+ distinct sections: Hero, About / Who We Are, Events Calendar, October Pink Edition, WOM 5K Training Program, Testimonials, Sponsors, FAQ, and Newsletter + Footer.
Brand Alignment
Matched the site's typography, color palette (teal, orange, purple), and layout to WOM's existing brand identity — energetic, inclusive, and female-led.
Added an animated 1,200km community counter to reinforce the movement's real-world impact.
Responsive & SEO-Ready
Delivered a fully responsive build across desktop, tablet, and mobile breakpoints.
Configured SEO metadata, page titles, and Open Graph settings to improve discoverability.
Ongoing Collaboration
Managed all feedback over live review sessions and iterative rounds, refining icons, font sizing, event color-coding, and content layouts.
Provided 3 months of post-launch maintenance free of charge, including sponsor additions and content updates.
Ongoing Collaboration
Managed all feedback over live review sessions and iterative rounds, refining icons, font sizing, event color-coding, and content layouts.
Provided 3 months of post-launch maintenance free of charge, including sponsor additions and content updates.
Client Feedback
"I am super happy with the work we have done together. I also want to sincerely thank you for the great work you've done! It's been a real pleasure working with you. I'm very much looking forward to collaborating again and building even more together this year." — Coralie Mouniau, Founder — The WOM Challenge, Dubai UAE
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Posted Mar 5, 2026
Designing and developing a high-energy Framer website for the Middle East's first women's duo endurance challenge built to inspire, convert, and scale.
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Timeline
Aug 5, 2025 - Sep 17, 2025
