Brand Identity Development for kidOS

Tagline: Safe. Playful. Free.

Overview kidOS transforms phones and tablets into a safe, parent-controlled digital playground. It empowers kids to explore, create, and be themselves while giving parents peace of mind.

The Challenge Digital devices can be unsafe or overwhelming for children. kidOS needed a brand that felt playful and fun for kids, yet trustworthy and reassuring for parents.

The Solution We developed a full brand identity system, including:

Logo: A star-shaped “K” symbolizing freedom and creativity

Typography: Rounded, friendly typefaces for approachability

Color Palette: Vibrant gradients conveying energy and joy

Iconography & Visual Assets: Expressive 3D elements to delight kids

Kid-friendly OS interface with locked-safe mode

Parent dashboard for monitoring and control

Creative tools: drawing, storytelling, games

Customizable avatars and themes

Reward systems with stars and badges

Brand Vibe Joyful · Safe · Curious · Empowering A brand that gives children the freedom to simply be kids.

Cohesive identity across app UI, marketing, and digital touchpoints

A playful yet trustworthy visual language that resonates with both kids and parents

A strong foundation for growth, engagement, and long-term brand recognition