Brand Identity Development for kidOS
Sammy Prince
kidOS — Letting Kids Be Kids
Tagline: Safe. Playful. Free.
Overview
kidOS transforms phones and tablets into a safe, parent-controlled digital playground. It empowers kids to explore, create, and be themselves while giving parents peace of mind.
The Challenge
Digital devices can be unsafe or overwhelming for children. kidOS needed a brand that felt playful and fun for kids, yet trustworthy and reassuring for parents.
The Solution
We developed a full brand identity system, including:
Logo: A star-shaped “K” symbolizing freedom and creativity
Typography: Rounded, friendly typefaces for approachability
Color Palette: Vibrant gradients conveying energy and joy
Iconography & Visual Assets: Expressive 3D elements to delight kids
Core Features
Kid-friendly OS interface with locked-safe mode
Parent dashboard for monitoring and control
Creative tools: drawing, storytelling, games
Customizable avatars and themes
Reward systems with stars and badges
Brand Vibe
Joyful · Safe · Curious · Empowering
A brand that gives children the freedom to simply be kids.
Outcome
Cohesive identity across app UI, marketing, and digital touchpoints
A playful yet trustworthy visual language that resonates with both kids and parents
A strong foundation for growth, engagement, and long-term brand recognition
Initial Logo Concepts
App Icon
Brand Color
Typography
Icon and Stickers
Social medial design template
Like this project
Posted Nov 9, 2025
Developed a playful and trustworthy brand identity for kidOS.
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Timeline
May 15, 2025 - May 29, 2025
Clients
Kidos
