I created several email campaigns for a Fitness Club to get leads to buy a training course and eventually come to the gym.

After understanding their audience, the next step was drawing a road map from top to bottom of funnel.

In this way, we could map out the customer journey from the first point of contact with our content assets to building rapport with nurture emails, and the ultimate decision of clicking 'Buy Now' on the sales landing page.

We ran several campaign series, in addition to A/B testing our marketing message, even offering a free tailor-made work plan for each prospect.

By giving customers value for their time, we were rewarded with a 14% clickthrough rate on a solid 26% open rate.

I also used MailChimp and Drip to track how effective our messaging was. I mainly watched out for the metrics that matter and not vanity metrics, so I prioritized open rates, click-through rates, CPC, free e-book downloads, and actual sales.

This shows my versatility as a B2B SaaS writer because even though I'm a specialist, I still have a wealth of experience in lifestyle, fashion, and finance writing!