UNINVITED Magazine Launch by Mrinalini SrivastavaUNINVITED Magazine Launch by Mrinalini Srivastava

UNINVITED Magazine Launch

Mrinalini  Srivastava

Mrinalini Srivastava

UNINVITED MAGAZINE : Building an Independent Media Platform

Autonomously conceptualizing, designing and publishing a multi-page print magazine from absolute scratch.

The Work:

UNINVITED is an independent print magazine and digital multimedia platform designed and built to challenge systemic underrepresentation and carve out space for South Asian creatives to define, represent, and celebrate their work on their own terms.
UNINVITED exists to provide a dedicated space beyond the celebrity culture and the Western gaze, serving a community that seeks to express identity, collaborate, and experiment freely without being stereotyped or filtered.

The Client:

The platform is built specifically for South Asian creatives across the diaspora— anyone young at heart and hungry to create, from students and freelancers to filmmakers and stylists. Their collective identity is a fluid mix of heritage and contemporary vibes: modern, messy, emotional, and stylish in the best way possible.
Layouts for Issue 001
Layouts for Issue 001

The Process:

Operating as the sole creative lead, I took absolute ownership of the platform from an absolute blank canvas to physical and digital reality.
I engineered strict layout geometry grids, established master typography systems, and executed complex multi-page print pagination from scratch. To translate this visual universe into an ongoing multi-channel ecosystem, I conceptualized, cast, and styled core fashion editorials under the theme "Crashing The Party".
Additionally, I produced vertical reels for Instagram, edited trend video tracks for TikTok, and launched an independent Substack for long-form cultural criticism and continuous community scale.
UNINVITED Issue 001 - "Crashing The Party"
UNINVITED Issue 001 - "Crashing The Party"

The Deliverables:

Independent publication launch (concept campaign & platform strategy)
Multi-page physical print pagination & print production workflows
Complete visual identity architecture & typography master tracking
Multi-channel digital content strategy (ongoing Instagram & TikTok production)
Editorial copywriting, published feature articles and headline hooks
Active Substack platform architecture & long-form community journalism
IG: @uninvitedmagazine
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Posted Oct 31, 2026

Created and launched a multi-format media platform for South Asian creatives.