FARM RIO x TONY's Sustainable Brand Partnership
Mrinalini Srivastava
Creative Brand Partnership
FARM RIO x TONY's
The Work:
This campaign is a creative brand partnership concept built to capture the massive momentum of the food and fashion crossover trend.
The strategy connects two distinct sustainable icons — FARM RIO & TONY's CHOCOLONELY, through their shared love for vibrant palettes, textures, and ethical sourcing, bringing tony's impact-led chocolate mission directly into the visual landscape of FARM Rio's Brazilian heritage.
The Process:
Acting as the sole creative director, brand strategist, and packaging designer, I built the entire identity framework for this intersection. I conducted trend analysis on consumer brand pairings and mapped out a unified visual world.
Custom tropical print for the brand partnership
Using Procreate and Adobe Photoshop, I designed custom tropical packaging files that seamlessly blend Tony's bold typographic layout with Farm Rio's maximalist flora patterns.
To ground the project commercially, I directed and styled a high-gloss editorial lookbook showcasing the products interacting with physical garments, alongside rendering large-scale digital OOH billboard campaigns to simulate a global high-street launch.
Digital brand re-skin (FARM Rio scarf mini bag)
Product editorial styling
The Deliverables:
Limited-edition chocolate packaging wrapper design
Digital brand re-skin (FARM Rio scarf mini bag)
Partnership concept campaign & retail trend analysis
Product editorial styling & photography lookbook layout
High-street outdoor billboard (OOH) campaign rendering
OOH campaign rendering
OOH campaign rendering
*No AI was used in the project's ideation, production or execution processes.
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Posted Oct 31, 2026
Developed a brand partnership campaign combining fashion and food brands with innovative design and strategy.
