While LOEWE is a global benchmark for artisanal craft, its presence in the Gulf remains a European import. It lacks a deep connection to the Middle East's olfactory heritage.

ELIKSIR reclaims this space by bridging LOEWE's botanical DNA with Emirati scent culture. Thus, transforming the brand into a local cultural pillar.

I engineered a complete cultural synthesis across name, product identity, and sensory formulation.

The name functions as a strategic phonetic bridge. It merges the Spanish "elixir" and the Arabic "al-iksir " to honor a shared history of alchemy between Spain and the Gulf region.

Building a tension between the garden and the desert, I base-noted LOEWE's green botanical codes with ethically sourced Emirati Oud. This creates a scent designed as a local heirloom rather than an export.

Moving beyond glass, I designed a sand-textured, unglazed ceramic vessel to serve as an object as archive. The porous surface absorbs environmental elements and natural oils of the skin over time, creating a unique patina.

To activate the launch of the ELIKSIR, I conceptualized an experiential private dawat hosted within a minimalist desert oasis, seamlessly fusing scent, memory, and traditional regional hospitality into a lived cultural moment.

Limited-edition ceramic fragrance bottle & packaging design

Regional cultural brand strategy & market positioning

Product formulation strategy (Emirati oud scent architecture)

Experiential event architecture & luxury private activation concept

Campaign creative direction & digital asset rendering