Private transport needs to evolve. Urban space is limited, resources are finite, and the trade-off between convenience and sustainability is no longer viable. Still, individual mobility will remain a key part of tomorrow’s transport mix – but it has to get smarter. Smarter in how it moves, how it’s built, how it feels.

Enter etu, the vehicle concept by wolf eMobility: an ultra-compact two-wheeled EV designed for the city of the future. It’s radically efficient, thanks to a low dead weight, circular material design, modular battery packs and a clever frontal entry. It can even rotate on the spot – parking just got a whole lot easier.

And it doesn’t compromise on the fun: a gyroscopic steering system lets the vehicle respond to body movement, making it feel more like surfing than driving. Urban mobility, reimagined from the ground up – light, agile, and unexpectedly joyful.

The visual identity for wolf eMobility and its etu vehicle translates the product’s core attributes – compactness, flexibility, dynamism – into a coherent design system.

At the heart of it: three interlocking Bionic Discs form a spatial symbol that visualises movement along all three axes. It reflects the way etu moves – freely, fluidly, in tight spaces. Even the wordmark echoes this logic: with an italic t and overlapping letterforms, it conveys speed and precision in a compact footprint.

The identity balances energy and restraint. A bold orange signals momentum and character, while muted green tones and a humanist grotesque typeface (G2 TGR by Gruppo Due) hint at the brand’s resource-conscious mindset – without leaning on green clichés.

Sustainability isn’t pushed to the foreground. Instead, the design focuses on premium feel and agility – addressing a key tension in e-mobility: that efficiency doesn’t have to feel like a compromise.