✧ Introducing Triply: a smart travel itinerary app

User Researcher

Product Designer

Product Strategist

Discord

Figma

Loom

Travel Itinerary Space - Checklist

Triply

a smart travel itinerary app that provides an AI-infused travel itinerary editing space for individual or friends and family trip planning with real-time updates, cross-checking multiple platforms prices, AI-suggestions when plans don't pan out, etc for busy working professionals.

Overview

Triply is a smart travel itinerary app that provides one-of-a-kind travel itinerary editing space for individuals or group trip planning.

The idea comes from my love-hate relationship when planning to travel and became a project idea during my pursuit of Diverse Tech Talent Program (DTTP) with my group members to uncover the potential of Triply.

My Role

Product Designer - UX Research, Product Strategy, Consolidating insights, Competitive analysis, High-fidelity wireframe and prototype, Create Design Assets including icons, Presentation Deck

My focus in this project is to create the itinerary creation flow

Collaborated with 2 other Product Designers who worked on other user flows within Triply.

Timeline & Status

1 month, case study with DTTP and Skillhat

The origin of Triply

For this project we are focusing on based on marketing research:

Who is affected by this problem?

Why does this problem arise?

What is the impact of this problem on the travel booking market?

Final Experience

Designed a one-stop platform for travelers to create their travel itinerary with AI-suggested content based on real-time updates as they are traveling.

✧ Highlights ✧

Exploration Stage

Asking the right questions

To define the user types, user pain points, and user needs, I proactively collaborated with the other two product designers to conduct user interviews based on my existing knowledge assumptions. This approach aimed to foster empathy and enable our team a comprehensive understanding of what is causing travelers trouble in planning travel itineraries.

User Interview Results --> User Persona

Problem Statement

How might we combine simplicity and AI innovation that caters user’s travel needs with the ease of condensing all information in one place?

Design Process

What is the mood? What is the vibe in Triply?

After going through the user resesarch result workshops, and understanding what our users needs and what Alex needs in the travel planning sector.

I led a moodboard collaboration workshop where our team discuss what Triply looks like and discuss on some of the design inspirations we collect both in photos, and other competitors in the market.

Color Exploration Moodboard --> Final Color Palette

Typeface explorations --> Final Choice of Typeface

Workshop Result: Style Guide of Triply

Professional yet timeless designs --> provide trust to handle traveling transactions

Lively colors inspired by nature scenary --> mirror the tranquility of nature to lower the stressful emotion from planning travels

Site Map

To better design each user flow within Triply, I created a site map to visualize the entire user journey when using Triply. This serves as a guidance as each of the product designer is designin each user flow.

This is done thorugh our Sitemap and user flows kickoff sessions with other product designers.

Site Map of Triply, Green selection is creating a Trip Itinerary user flow

User Flow

After distributing design responsibilities among other designers, my focus in this project is to create design specific for creating a Trips Itinerary user flow that comes after users going through an onboarding process or filter selection user flow.

Trips Itinerary Edit User Flow

Drawing them out - paper wireframe

Paperwireframe with iterations

After sharing my wireframes to other designers and gather feedback, I moved on to digital wireframe to ensure usability and consistency with other user flows on interaction mechanics to ensure usability consistency.