Restaurant Marketing Manager - Social, Influencer, Email

As the Social Marketing Manager, I have been responsible for building processes from the ground up, as well as executing all daily operations for 10+ restaurant social media accounts, organizing a HubSpot CRM with over 30,000 contacts, and launching influencer campaigns as well as targeted email promotions.

Social Media Management

Established the social media presence for four restaurants within the company, maintaining a cohesive and engaging brand image across Facebook, Instagram, and Twitter

Created and managed social media content calendars, ensuring consistent posting and timely promotion of events and specials

Developed and executed social media strategies that drove brand awareness, increased online engagement, and generated leads for all four restaurants

Monitored and analyzed social media metrics, such as reach, engagement, and click-through rates, to continually optimize social media content and campaigns.

Influencer Marketing Management

Reached out to and collaborated with influencers to create engaging content, such as photos, videos, and Instagram posts, highlighting the restaurant's menu items and special events

Managed influencer relationships, including contract negotiations, communication, and coordination of content creation

Conducted research to identify potential influencers who align with the restaurant's brand values and target audience

Analyzed campaign performance data and provided insights to improve future influencer marketing strategies

Email & Automation Management

Created compelling email copy that aligns with brand guidelines and effectively communicates marketing messages to target audiences.

Designed visually appealing emails, ensuring consistency with brand identity and maintaining a professional aesthetic.

Extensive experience in utilizing HubSpot as an email marketing automation platform to set up and manage automated workflows, resulting in improved efficiency and increased customer engagement.

Demonstrated ability to segment email lists based on various criteria, such as demographics and user behavior, to personalize content and optimize campaign effectiveness.