Restaurant Marketing Manager - Social, Influencer, Email

As the Social Marketing Manager, I have been responsible for building processes from the ground up, as well as executing all daily operations for 10+ restaurant social media accounts, organizing a HubSpot CRM with over 30,000 contacts, and launching influencer campaigns as well as targeted email promotions.

Social Media Management

• Established the social media presence for four restaurants within the company, maintaining a cohesive and engaging brand image across Facebook, Instagram, and Twitter
  • Responsible for selecting photos, designing graphics, and writing all copy for daily posts across platforms
• Created and managed social media content calendars, ensuring consistent posting and timely promotion of events and specials
• Developed and executed social media strategies that drove brand awareness, increased online engagement, and generated leads for all four restaurants
• Monitored and analyzed social media metrics, such as reach, engagement, and click-through rates, to continually optimize social media content and campaigns.

Influencer Marketing Management

• Reached out to and collaborated with influencers to create engaging content, such as photos, videos, and Instagram posts, highlighting the restaurant's menu items and special events
• Managed influencer relationships, including contract negotiations, communication, and coordination of content creation
• Conducted research to identify potential influencers who align with the restaurant's brand values and target audience
• Analyzed campaign performance data and provided insights to improve future influencer marketing strategies

Email & Automation Management

• Created compelling email copy that aligns with brand guidelines and effectively communicates marketing messages to target audiences.
• Designed visually appealing emails, ensuring consistency with brand identity and maintaining a professional aesthetic.
• Extensive experience in utilizing HubSpot as an email marketing automation platform to set up and manage automated workflows, resulting in improved efficiency and increased customer engagement.
• Demonstrated ability to segment email lists based on various criteria, such as demographics and user behavior, to personalize content and optimize campaign effectiveness.