Created an effective content management and development strategy for clients, curating content calendars and scheduling through Hootsuite across social platforms, boosting brand visibility and providing value through organic content

Drove copywriting initiatives for both organic and paid social, long-form blog posts, and email content, delivering compelling messaging that resonated with target audiences

Directed the graphic design team in executing tasks for assets and creative elements that visually aligned with social content strategies

Managed a diverse client portfolio, including B2B entities, service providers, public works, and specialty D2C brands and fostered strong client relationships

Supported Google Ads paid search campaigns and optimizing keywords and search terms