Marketing Operations Specialist
Sophie Dare
Pioneered a digital strategy and established brand voice for a healthcare tech startup
Orchestrated social media campaigns across all major platforms, blending targeted paid efforts and organic strategies for lead generation
Built company infrastructure by organizing HubSpot contact management and implementing automated workflows, as well as Notion pages enhancing internal communications
Executed targeted email marketing initiatives, fostering relationships with warm leads, existing customers, and product champions
Developed customer-facing collateral, knowledge base, and white papers, establishing the startup as a thought leader in the healthcare tech space
Facilitated guest writer partnerships, optimizing blog posts for SEO and retention
Designed high-converting landing pages on Webflow, HubSpot, and Squarespace
Managed end-to-end project execution for educational webinars and virtual events, ensuring seamless coordination and exceeding participation targets by 30%
Successfully executed a copy, SEO, and UX overhaul of the website homepage, resulting in a notable decrease in bounce rate by 25%
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Posted May 21, 2023
Full-time position as a key contributor to a healthcare tech startup. Developed digital and social strategy, managed top-of-funnel leads and all content.
