Marketing Operations Specialist

Pioneered a digital strategy and established brand voice for a healthcare tech startup

Orchestrated social media campaigns across all major platforms, blending targeted paid efforts and organic strategies for lead generation

Built company infrastructure by organizing HubSpot contact management and implementing automated workflows, as well as Notion pages enhancing internal communications

Executed targeted email marketing initiatives, fostering relationships with warm leads, existing customers, and product champions

Developed customer-facing collateral, knowledge base, and white papers, establishing the startup as a thought leader in the healthcare tech space

Facilitated guest writer partnerships, optimizing blog posts for SEO and retention

Designed high-converting landing pages on Webflow, HubSpot, and Squarespace

Managed end-to-end project execution for educational webinars and virtual events, ensuring seamless coordination and exceeding participation targets by 30%

Successfully executed a copy, SEO, and UX overhaul of the website homepage, resulting in a notable decrease in bounce rate by 25%