Colombia Tropical Fruit: Designing a Bold Brand Identity

For Colombia Tropical Fruit, a new company specializing in exporting premium frozen Colombian tropical fruits, I created a full branding kit to help them stand out in a competitive market.

The project included:

Brand Strategy & Identity: Developed a brand identity that reflects the company’s roots in Colombia and its dedication to offering high-quality frozen tropical fruits globally.

Moodboards & Color Palettes: Designed vibrant, fresh color schemes inspired by the natural colors of tropical fruits, evoking the essence of Colombia’s rich agricultural heritage while ensuring flexibility across packaging and digital platforms.

Logo Design: Crafted a modern, simple, and versatile logo that symbolizes the brand’s fresh and high-quality products, adaptable for a variety of uses like packaging, digital, and marketing materials.

Typography: Selected clean and contemporary fonts to convey the brand’s professional, modern image while ensuring readability across all brand touchpoints.

Brand Guidelines: Developed a detailed brand guide covering logo usage, typography, color scheme, and imagery to ensure consistency across all channels and materials.

Icons & Illustrations: Designed custom icons and illustrations that reflect the tropical and fresh nature of the products, creating a cohesive visual identity across print and digital assets.

Mission & Vision: Defined the company’s mission to deliver the highest quality, 100% Colombian frozen tropical fruits to global markets, and its vision to become a globally recognized brand known for its freshness, authenticity, and sustainability.