La Dani Store: Designing a Feminine, Timeless Brand Identity
Emanuela Deiana
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Posted Jan 20, 2025
Designed an elegant brand identity and website prototype for La Dani Store, empowering women with beautiful, affordable jewelry for mothers and daughters.
For La Dani Store, a jewelry brand focused on empowering women and spreading the love for mother-daughter connections, I created a full branding kit and a website prototype. The project included:
Brand Strategy & Identity: Developed a feminine, elegant, and relatable identity that reflects the brand’s values of reliability, empathy, and timeless beauty.
Moodboards & Color Palettes: Curated soft, sophisticated color schemes that evoke femininity, class, and warmth, ensuring versatility for various marketing materials and product packaging.
Logo Design: Designed a delicate, memorable logo that encapsulates the essence of La Dani Store—beautiful, timeless, and approachable.
Typography: Chose elegant and readable fonts that reflect the brand’s classy yet accessible nature.
Brand Guidelines: Developed comprehensive guidelines for logo usage, color palette, and typography, ensuring consistency across all brand touchpoints.
Icons & Illustrations: Designed custom icons and illustrations that represent the bond of mother-daughter relationships and the beauty of jewelry, reinforcing the brand's values.
Website Prototype: Created a user-friendly, visually appealing UI/UX design for their website using Figma, ensuring a seamless shopping experience and enhancing their online presence.
The final result is a cohesive, elegant brand identity and a functional website that reflects the values of La Dani Store, helping them connect with customers and increase conversions.
