Zesty Box: Crafting a Refreshing Brand Identity for Wellness

For Zesty Box, an Australian wellness brand offering organic, gluten-free, and sustainable products, I created a full branding kit and a web prototype to help them stand out in the competitive market and connect with their target audience. My work included:

Brand Strategy & Identity: Developed a unique brand personality that reflected Zesty Box’s focus on relaxation, self-care, and eco-consciousness.

Moodboards & Color Palettes: Curated a soothing, nature-inspired color palette to evoke feelings of calm and wellness, alongside moodboards that reflected the brand’s values and vision.

Logo Design: Crafted a memorable, modern logo that represents the brand’s organic and natural essence, ensuring versatility across all applications.

Typography: Selected a set of fonts that are both elegant and readable, giving the brand a clean, professional look that’s consistent across all touchpoints.

Brand Guidelines: Created a comprehensive set of brand guidelines, including logo usage, typography, and color codes, ensuring the brand maintains a cohesive identity across all platforms.

Icons & Illustrations: Designed custom icons and illustrations that aligned with the wellness theme, adding a personal touch to the brand’s digital and physical assets.

Mission & Vision: Defined Zesty Box’s mission to offer consumers a stress-free, sensory experience through high-quality organic products and their vision of becoming a trusted wellness brand.

Website Prototype: Designed an interactive Figma prototype of their website, ensuring it was user-friendly, visually appealing, and aligned with the brand’s identity. This enabled Zesty Box to launch their online store and begin selling their products.