ATB Trust Fund — branding for charitable causes 🌿
Godfred Brako
Background
The Anwia Teleku-Bokazo (ATB) Trust Fund is a charitable organization that is working to contribute up to $10 million to the social and economic developments of the mining communities of Anwia and Teleku-Bokazo. Managers of the fund needed a branding strategy that would align with this commitment. A fund has been established to advance this plan.
The challenge
Managers of the fund needed a branding strategy that would align with this commitment. A new logo to shape the programme had to be developed. They wanted to reach out to stakeholders in the best way possible, triggering a need to launch a website to capture their course of action, and also inform the public on ongoing and completed projects.
The solution
After learning about the client through a discovery session, my team and I built on the initial data gathered, developing multiple drafts and mood boards to set the visual direction for the project. Tasked with the responsibilities of crafting the logo and building the website, I needed to ensure the new brand aligned with the campaign. I spent a few days brainstorming on the logo and presented a number of options to my team. The client opted for the green leaf motif, deployed as a negative space element in the final monochromatic monogram. The green leaf is seen as a representation of hope and revival, and it matches with the project's plan of action.
The result
The timely delivery of the project allowed the customer to involve all relevant parties in the decision-making process. The client was able to proceed with implementing their policy with the aid of this project.
