Flourish — designing an intuitive loan app 💰

The Flourish app was meant to make personal loans easily accessible to salaried employees in Ghana. I was commissioned to develop a clean and intuitive UI.

Managers of the project wanted a simple but highly intuitive mobile design for their loan processing app, as they targeted a diverse user group of salaried employees living in Ghana. Having approached me with their visual identity, the client requested that the completed project follow the brand's colors and vision, with the vibrant orange tone dominating the final creative execution.

To obtain the necessary insights from the client, I spent some time dissecting the brief and developing initial drafts for approval. A user-friendly mobile app with a polished appearance and feel was finally crafted and submitted to the client.