Primus — redefining the visual language for an auto shop 🚘

Brand collateral — auto parts and accessories

Primus Auto retails auto parts and related accessories for Ghanaian consumers while teaming up with global auto parts manufacturers. Located in the buzzing North Industrial Area of Accra, Primus Auto also offers auto repair services under the business line, Kwik Service. Primus Auto is one branch of multiple businesses belonging to the Primus Group. This client wanted to enhance their marketing collateral, something that required my expertise.

I had the opportunity to team up with the marketing guys at Primus to deliberate on their marketing strategy. What I deduced from the final exercise was that Primus wanted a new perspective on their collateral to help position the brand.

To establish a clean consistency, I developed a simple mnemonic that harmonized with the marketing assets and redefined the visual language for the brand.

Primus Auto has a better visual language and well-defined brand assets for its marketing efforts.