I developed a high-end, mobile-first

I developed a high-end, mobile-first e-learning concept for Gucci that completely redefined how the brand trains its global retail staff. Moving beyond traditional learning platforms, I implemented an editorial, fashion-forward aesthetic that mirrors the brand's boutique experience through character-driven storytelling and interactive modules. The design blends premium photography with custom fashion illustrations and intuitive swipe-based interactions to ensure maximum engagement for a fast-paced retail environment. This concept was highly successful, setting the official visual and UX direction for all of Gucci’s subsequent digital learning initiatives.