Maciej Mleczko
Senior Creative Designer | Premium Brand & Visual
New to Contra
Maciej is ready for their next project!
Visual Language Development for AIU
0
2
I developed a high-end, mobile-first e-learning concept for Gucci that completely redefined how the brand trains its global retail staff. Moving beyond traditional learning platforms, I implemented an editorial, fashion-forward aesthetic that mirrors the brand's boutique experience through character-driven storytelling and interactive modules. The design blends premium photography with custom fashion illustrations and intuitive swipe-based interactions to ensure maximum engagement for a fast-paced retail environment. This concept was highly successful, setting the official visual and UX direction for all of Gucci’s subsequent digital learning initiatives.
0
136
I designed an interactive, immersive e-learning and training system for Coty, focusing on luxury retail customer journeys and retail excellence. The visual language moves away from dry, corporate training templates, instead using a vibrant, high-end editorial aesthetic that combines lush botanical elements, abstract color smoke, and bold neon charts. The interface relies on a clean, modern grid paired with highly interactive gamification components, such as situational question cards, progress audio waves, and dynamic feedback loops. The final product delivers a sophisticated, engaging digital learning environment that aligns perfectly with the premium branding of a global beauty leader.
0
140
As Creative Director, I led the complete visual overhaul and digital strategy for Penceo, a creative agency specializing in sports marketing and digital solutions. I designed a fluid, high-energy brand identity centered around a dynamic 'P' monogram that mirrors the speed and momentum of the sports world. Beyond the core branding, I designed the website and digital ecosystem, establishing a high-contrast web experience that pairs deep, dark interfaces with vibrant, aurora-like color gradients. The result is a premium, functional, and modern agency showcase that positions Penceo as a powerful strategic partner for global sports brands.
0
161