As Creative Director, I led the complete visual overhaul and digital strategy for Penceo, a creative agency specializing in sports marketing and digital solutions. I designed a fluid, high-energy brand identity centered around a dynamic 'P' monogram that mirrors the speed and momentum of the sports world. Beyond the core branding, I designed the website and digital ecosystem, establishing a high-contrast web experience that pairs deep, dark interfaces with vibrant, aurora-like color gradients. The result is a premium, functional, and modern agency showcase that positions Penceo as a powerful strategic partner for global sports brands.