Driving Engagement and Payment Readiness Across Meta's Apps
Abdus Salam
Increasing Payment-Ready Users In Meta Pay
As part of a company-wide initiative to increase payment-ready credentials, I led the redesign of the onboarding experience for new users across Instagram, Messenger, and Facebook. By focusing on improving comprehension and engagement, the new onboarding flow contributed to a significant uplift in users completing the payment setup process.
Unifying Payment Step-Ups: Streamlining the Purchase Experience Across Meta's Ecosystem
To create a more cohesive and secure purchase experience, I spearheaded the design of unified payment step-ups across Facebook, Messenger, and Instagram. This involved aligning on a consistent approach for Soft Descriptor, CVV, SMS One-time Password, and PIN entry, and collaborating closely with partner teams to implement the changes.
Unified step-up experiences across Facebook, Instagram and Messenger
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Posted Jan 6, 2025
Led the design of a revamped onboarding experience and unified payment step-ups across Facebook, Instagram, and Messenger mobile apps.
