Andy Cole's company, Helpfulsales (formerly known as 0260labs), is a real estate appointment setter that generated more than a million dollars in revenue in 2024.
At first, he had a very basic one-section website. The objective is to revamp his one-section website into a modern, user-friendly design and robust functionality to enhance user experience and increase conversions.
Project Work Process
🔍 Research & Strategy
Competitive Audit: Analyzed leading real estate appointment setters to understand industry standards and essential website sections.
Client Collaboration: Worked closely with Andy Cole to grasp the company's vision and brand essence, ensuring alignment in design decisions.
🧱 Wireframing & Information Architecture
User Flows: Developed user flows focusing on optimal page structure and information flow.
Wireframes: Created wireframes adhering to UX best practices, serving as a blueprint for the design phase.
Client Approval: Presented wireframes to the client for feedback and approval before proceeding.
🎨 Design Iterations & Development
Design System: The design process splits into creating a design system that includes a colour system, a typeface system, and other necessary components.
Logo Redesign: As the company transitions to a new one, we had to redesign the logo. The logo provided with different variations to that it can be distributed to over over social media.
Framer Development: Taking this approved designs into a fully responsive website using Framer, ensuring seamless user experience across devices.
Feel free check out the Figma file (link below) and check out all the website designs, brand assets, design systems, research materials, and live website.