P&P is a renowned law firm based in Bratislava, Slovakia. They are well-known for their expertise and successful law cases, but most of all, they are known for their human approach. As they like to say, "We translate legalese into simple human language."

My team's task was to differentiate P&P from their otherwise monotone, serious and very formal competition, and communicate their unique characteristic "human approach" not only in written word but also visually.

We developed a distinctive visual identity and website that reinforced P&P's character and solidified its unique market position, setting it successfully apart from their competitors. Now customers could see their human approach in their visual communication instead of just hearing about it.