Finlinea (formerly Eurocluster) has been providing grant consulting services to clients across various sectors since 2007. With top-tier expertise and a forward-thinking approach to project management, the company aimed to refine its focus on innovative businesses in development, IT, and healthcare

Despite offering top-quality services, Finlinea’s brand and communication failed to effectively attract high-value clients in progressive industries.

❌ Uninspiring and generic communication – Like many providers, Finlinea’s messaging was conventional and indistinguishable from the competition. ❌ Weak visual identity – To attract a modern and forward-thinking target audience, they needed to project the right image. However, their existing visual style limited their ability to stand out and undermined their credibility. ❌ Outdated website – Built on obsolete technology, the site looked average and failed to systematically convey their value proposition.

✅ Strategy that effectively communicates their unique value ✅ Name and tagline that reinforce their distinct market positioning ✅ Visual identity and logo that strengthen their brand message ✅ Modern website that builds credibility and systematically sells their services