Cosmic Beauty · Holographic lip gloss identity, packaging and 3D
Shivansh Tomar
Overview
Cosmic Beauty is a holographic lip gloss brand. The brief: make a gloss that feels like an accessory rather than a shelf product, and build one system that works from the bottle to the Instagram grid.
Our role: brand strategy, identity, packaging, 3D product visuals and launch creative.
Cosmic Beauty brand guidelines.
The idea: Beauty you wear
One line steered every decision. If the gloss is something you wear, the bottle should clip to a bag like a charm, and the brand should borrow from jewellery: chrome, colour shift and a four-point star.
The brand idea, with the gloss worn as a charm.
Logo system
A condensed wordmark, a brandmark and a star submark. The star is the only repeating device. It sits in the O of the wordmark, on the bottle, on the box and as the keychain charm, so every touchpoint reads as Cosmic Beauty even without the name.
Primary wordmark on light and dark.
Brandmark for small spaces and the profile picture.
The four-point star, used as charm, pattern and accent.
Clear space and minimum sizes.
Colour and type
Void Black and Moon Grey hold the base, Chrome carries the metal, and four accents (Holo Blue, Nebula Lilac, Flare Coral, Cherry Red) bring the colour shift. Open Sans does the reading. Doto, a dot-matrix face, handles labels, shade names and numbers.
Seven-colour palette with values.
Open Sans for headlines and body copy.
Doto for labels and numbers.
Imagery and 3D
We modelled and rendered the product in Blender, so the holographic finish could be art-directed shot by shot: light, reflections and colour shift. Photography direction stays close up, cool lit and glossy.
Imagery direction.
The holo finish up close.
Packaging
A carton built on a full dieline. The window follows the capsule's outline and the star carries over from the bottle, so the box and the product read as one object.
Carton design and render.
Print-ready dieline.
Carton and gloss together.
Launch creative
An Instagram profile and an ad set built from the same parts: the star, the chrome and the dot-matrix labels.
The gloss as a bag charm, the idea in one shot.
Instagram profile system.
Ad set, one headline and one product per frame.
What we delivered
Wordmark, brandmark and star submark, with clear-space rules
Colour palette and type system
Carton packaging on a print-ready dieline
3D product renders and imagery direction
Instagram profile and ad creatives
Brand guidelines
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Posted Nov 3, 2026
A lip gloss you wear like jewellery. Identity, star mark, box packaging, 3D renders and launch creative for a holographic beauty brand.
