Follicode · Haircare identity built like a lab instrument
Shivansh Tomar
Overview
Follicode is haircare that talks like a lab: products are formulas and bottles are instruments. The brief: look clinical and precise without feeling cold, and keep every piece on one system.
Our role: identity, construction system, packaging, 3D product visuals, stationery and launch creative.
Follicode brand guidelines.
The idea: Haircare, engineered
We drafted the brand the way you would draft an instrument. One grid, one corner radius, one monospace voice. Refillable metal bottles and precision pumps fit the same story.
The brand idea.
Logo system
A custom geometric wordmark and a logomark lifted from the D. Both are drawn on one grid with one corner radius, so the mark can be rebuilt from rules and every layout looks like it came from the same system.
Primary wordmark on Warm Ivory and Midnight Teal.
Logomark for pumps, caps and the profile picture.
Construction grid.
Clear space and minimum sizes.
Mark construction next to the lockup.
Colour and type
Six colours, from Warm Ivory and Ice Blue through Electric Cyan and Gamma Teal to Deep Teal and Midnight Teal. IBM Plex Mono is the brand voice for headlines, labels and data. IBM Plex Sans takes longer reading.
Palette with values.
IBM Plex Mono, the primary face.
IBM Plex Sans for body copy.
Imagery and 3D
Clean, cool and close. Products were modelled and rendered in Blender, then paired with hair and texture shots so the clinical side always has a human one next to it.
Imagery direction.
Product renders, liquid and hand.
Packaging and stationery
Two bottle forms share one pump language and one label grid. Stationery follows the same grid, radius and monospace type.
Bottle packaging.
Business cards and carry bag.
Launch creative
An Instagram profile, an ad set and outdoor, all from the same parts: the grid, the teal range and Plex Mono headlines.
Instagram profile system.
Ad set.
Billboard.
What we delivered
Custom wordmark and logomark with construction and clear-space rules
Colour palette and type system
Bottle packaging and 3D product visuals
Imagery direction
Stationery, Instagram profile and ad creatives
Brand guidelines
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Posted Nov 3, 2026
Lab-style haircare where products are formulas and bottles are instruments. Identity, construction grid, packaging, 3D and launch creative.
