TikTok - Make Your Day

As a Social Media Manager for a local artist named Mark, I collaborated closely with him to bring his unique art to life on digital platforms— specifically Tiktok and Instagram. Our content centered around meaningful topics such as mental health, faith, and education, all of which are core to his mission as a creative and a storyteller.

My main focus was to develop a strategic and consistent content plan that not only highlighted Mark’s artistic talent, but also captured his authentic personality and values. This involved brainstorming and scripting video ideas, filming and editing content, writing captions, and optimizing for each platform’s algorithm.

We increased Tiktok content production to three videos per week, each tailored to connect with his niche audience and encourage interaction. I also provided guidance on how to respond to comments and foster real conversations, with the goal of turning casual viewers into a loyal community.

Working with an emerging artist on a small scale was incredibly rewarding — it gave me the chance to be hands-on in all areas of content creation and social media growth, and I was able to see the direct impact of our efforts.

Within just a few weeks, we saw noticeable growth on Tiktok — both in follower count and overall engagement. More importantly, the content began attracting the right kind of audience: people who resonated deeply with Mark’s message and values. The increased visibility also led to a steady rise in traffic to his personal website, helping him build a more connected and supportive online presence.