Content Creator & Copywriter

Alicia Dekker

What I Did:
As a Content Creator for Jenza, a youth travel and work-abroad organization, I produced engaging written and visual content across multiple platforms—including blogs, social media, and promotional materials. My work focused on showcasing the life-changing benefits of work-to-travel programs through targeted storytelling and eye-catching imagery.
For the blog, I created SEO-optimized articles designed to drive organic traffic, inform potential travelers, and boost the brand’s visibility in search results. On the social media side, Jenza licensed several of my original travel images to feature across their own channels. I also supported their online presence by tagging the brand in my personal travel posts and stories, helping to increase brand awareness through authentic, user-driven content.
The goal was to connect with a like-minded, travel-enthusiastic audience in a way that felt genuine and inspiring — while also aligning with Jenza’s fun, empowering brand voice.
Results:
Our blog content contributed to improved search visibility and helped guide more users to explore Jenza’s travel programs. Social media posts featuring my visuals consistently received strong engagement, and the brand saw increased reach through reposts, tags, and shares within the travel creator community.
Examples:
View post on Instagram
 
View post on Instagram
 
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Posted Apr 10, 2025

Produced content and copy for multiple channels, including blogs and social media targeting content highlighting benefits of work-to-travel initiatives.

Social Media Manager
Social Media Manager
Videographer and Content Creator
Videographer and Content Creator
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TikTok - Make Your Day