Role: Led the UX/UI Design and development process at Framer from 0 to launch.

Tools: Made in Framer

Timeline: 4 weeks

Live website: charms.ai

I collaborated with Jesús Ferrer, Sergio García, and Victor Carazo in a design sprint to develop the brand strategy, visual direction, and creative foundations — including the first Framer landing experience and the visual identity for $CHARMS, the token that powers and connects the entire ecosystem.

Charms is an emerging gaming layer for Web3 — a living universe where AI, emotion, and play converge to create meaningful connection. Technology feels human, and every game becomes a social ritual.

As part of a Starter-Kit Pack, our engagement with the Charms team enabled us to define their mission, vision, and foundational narrative — the core of a brand designed to feel alive, empathetic, and modular, while staking a clear position within a fast-evolving Web3 gaming landscape.